1. SEO & website traffic
If you are consistently creating quality content on a blog through your website, your site will go up in the Google rankings over other sites that aren’t regularly updated. It really is worth spending time on an attractive and professional blog because it’s free marketing and getting higher Google rankings will win you new business.
2. Attracting clients
An interesting, quality blog is a great place to show off what you do best and to capture an audience who is more likely to purchase your services. The more people you can get to your blog, the more people who will also check out the rest of your website and potentially hire you.
3. Educating prospective clients, your industry about yourself and what you do.
Where you can only keep a prospective client’s attention on an about page for a few sentences, a blog is an huge opportunity to continue educating website visitors about yourself, your industry, your services, and your personality. It can help you weed out inquiries for services you don’t offer and can help clients know what to expect from working with you. My friend Sam of LULA hair + makeup does a great job using her blog to educate about the hair + makeup industry, to share her favorite products, and to show off the gorgeous photo-shoots she’s been a part of. I’m not even a potential bride, yet I spend time reading her posts because the content is well-written, informative, and is pretty to look at. She’s done such a good job that she’s the number one Google ranking for “raleigh bridal hair and makeup”.
I’ll continue sharing tips for how to write compelling blog posts, ideas for content, and the basics of preparing images for your blog. Is there anything you want to see covered about blogging for your business? Let me know in the comments!