It’s important to have a specific understanding of who your ideal client is so that you and your brand designers can build an effective brand strategy. You need to make sure your branding properly expresses what you do, what you charge, and even more importantly, who your services or products are for. If you can’t visually connect with your clients, your business will have a hard time growing. These are some questions that we ask our own branding clients to help them identify the audience we are trying to reach. Use them to discover your ideal client, too.

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